About the project
Bringing the essence of Italian Design to every Indian home was the dream that Nouvetta began with. The brand identity system was driven by the motto of bridging the gap from Italy to India. The smooth typography and colour palette was inspired by Italian roots and a clear identity with a play of circles drawing from the large range of circular products was established. We then worked into expanding the identity to engraving on products, packaging, marketing, website, and every other touchpoint through which the brand communicates.