About the project
Authentica is an edu-travel company that has been growing not just in size but also across geographies over more than a decade. A company that started out in India, is now functioning across continents in affiliations with Universities such as Purdue, Duke, Tuck etc.
We re-designed the complete visual identity of Authentica with in-depth research from their stakeholders, clients and most importantly students that have travelled with them. Using these insights a brand strategy and design language was devised for the brand that could drive it forward in a global landscape.