A new name, a 20 year old legacy and a brand new corporate identity. Formerly known as Renfro India, Infiiloom is India’s largest leg wear maker and partner to a number of brands such as Adidas, Reebook, Levis, Wrangler, DIC and New Balance. The ask was to bring forth a new identity that brings better technology and new products while keeping the age-old wisdom and reliability. Starting afresh with a new name, new zeal & zest, we developed a brand identity system for Infiiloom that brings a fine balance between the new age technology and the legacy of being pioneers in the industry. Sticking to the corporate blues, with pushed the barriers with a play on the elements that form a visual style for the brand.