A company that transforms touchpoints, executing beautifully crafted designs for brands across the country needed a. Name and identity that reflected all of what they do. So we names it IDETT – Innovative Designs to Execution, Transforming Touchpoints. A corporate identity driven by blue that stands for trust and reliability and orange for passion and creativity. As a collaborative company in nature we identified the perfect launchpad for the company – The Indias Best Design Awards event 2022 for what is a better place to tell the world you collaborate with the best talent, than to be in the very room that celebrates us. A successful name, identity and the perfect launch!