Luke Coutinho’s team approached us to rebrand and redefine their brand strategy. The team recognized the need for an all-encompassing design ecosystem that accurately reflected YouCare’s expanded range of offerings. The rebranding of the YouCare logo was centred on creating a design that conveys trust, reliability and is easily recognizable, hence we curated a pallete that used blue as the primary colour while having soft and warmer tones of the other colours. The gradient element is integrated within the letter ‘O,’ creating a clear association with the parent brand, Luke Coutinho.